Where strategy
meets storytelling.
Turn complicated messages into work that feels clear, human, and useful.
Web Design
Event & Experience Design
Digital Campaigns
Packaging design
Brand Identity
Marketing Collateral
Branded Apparel
Advertisements
Editorial
Hi, I’m Megan
I’m strongest when a project needs both creative taste and clear thinking.
Featured
Selected Projects
Creative direction, brand systems, campaigns, and experiences built to make ideas easier to understand and harder to forget.
Freelance Creative Design Partner
Lead Magnet
eBook Series
Designed a series of branded lead magnets for RevolutionParts, helping turn detailed marketing content into clear, easy-to-read resources for dealers and parts sellers.
Client
RevolutionParts
Project Type
Ebooks, lead magnets, campaign assets
Role
Freelance Graphic Designer
Layout, visual design
Challenge
RevolutionParts had detailed educational content that needed to be easier to read, easier to follow, and ready to use as lead magnets. The work needed to:
Make dense content easier to scan.
Present technical topics clearly.
Stay consistent with the RevolutionParts brand
Solution
Interior Spreads
Solution
Chapter Breaks
Solution
Landing Page Example
Creative Approach
Clarity
Trust
CONVERSION SUPPORT
Visual Elements
Cover Designs
COLOR PALETTE
Campaign Graphics
Freelance Design/Content Marketing
Bringing Oakwood’s
Personality Into Focus
Oakwood needed more than a new look. People were confused by what the organization offered and how to get started. I led a rebrand that clarified the visual identity, service messaging, website structure, and brand personality so the organization was easier to understand, navigate, and connect with.
Client
Oakwood Creative Care
Project Type
Nonprofit Rebrand, Brand Voice, Service Messaging, Web Redesign
Role
Creative Direction, Brand Strategy, Messaging, Web Design, Visual Identity
The Challenge
The previous brand and website didn’t fully reflect the vibrancy, purpose, or personality of Oakwood. Messaging was unclear, the site was outdated, and visitors struggled to understand the services and impact.
The Approach
Oakwood had the heart and energy of a joyful organization, but the brand and messaging weren’t making that clear. My role was to help that personality come through in a way that felt focused, believable, and easy to understand.
The message was simple: there is still time for joy, love, and meaningful moments, even when life looks different than it used to.
The Outcome
A clearer message, a stronger online presence, and a brand that connects more deeply with families, volunteers, donors, and the community.
Brand System
Logo Evolution
The original acorn was meant to represent a fingerprint, honoring every person who has left their mark on Oakwood. I refined the logo to make that idea clearer while giving the mark more weight, better readability, and stronger use across print, web, signage, and branded materials.
Before
After
Color Palette
Palette Hierarchy
60% Base: Light Blue or Warm White
Light colors keep layouts open and calm.
30% Main Brand: Oakwood Blue or Navy
The recognizable core color that carries the brand.
10% Accent: Coral or Lime
Used sparingly for emphasis.
Brand Messaging & Application
Homepage Headline
The website hero features slow-motion video from real Oakwood members, alongside rotating messages to convey one idea: there’s still time. Still time for love. Mischief. Creativity. Connection. Joy.
It helped reframe Oakwood as a place where each day matters and reminded visitors that age and dementia do not erase the possibility of beautiful, human moments. Life is still happening here.
Brand TOUCHPOINTS
The Brand in Action
A few examples of how the refreshed identity carried into print, apparel, business cards, and everyday brand materials.
Immersive Brand & Experience Design
Full Gala
Creative Direction
Creative direction for an immersive nonprofit gala, bringing the event identity, fundraising campaign, guest experience, print collateral, digital promotion, decor, entertainment, AV, and onsite details into one cohesive system.
Client
Oakwood Creative Care
Project Type
Gala Branding & Experience, Event Collateral
Role
Creative Direction, Graphic Design, Print Design, Event Experience
case study overview
Designing a Gala with Meaning
Oakwood’s annual gala needed to be beautiful, meaningful, and built to inspire giving. I led the creative direction from concept to event night, shaping the theme, visual identity, and guest experience.
The Challenge
The gala needed to feel elevated, emotional, and immersive without feeling overly formal, generic, or disconnected from Oakwood’s uplifting mission of creating joyful moments.
The Approach
Created an enchanted garden theme using botanical illustration, jewel tones, ornate typography, gold accents, lighting effects, and hidden details guests could discover throughout the night.
The Outcome
The final event did what a strong gala should do: it looked beautiful, felt meaningful, and moved people to give. It exceeded fundraising goals and left guests with a stronger connection to Oakwood.
Project Scope
Full-Service Campaign System
Event branding
Sponsor Materials
Advertising & PR Assets
Invitation Suite
Entertainment Planning
Event Webpage
Decor Planning
Auction & QR Integration
Social Graphics
Featured Video Direction
COLOR PALETTE
TYPOGRAPHY
Enchanted Garden
design elements
The Final Outcome
A Beautiful Night With a Clear Purpose
The event gave guests something to feel, not just something to attend. It turned Oakwood’s mission into a shared experience, building emotion, generosity, and connection throughout the evening.
The gala exceeded its fundraising goals and became the kind of night people remembered, talked about, and wanted to be part of again.