Dianhong
As a Senior Product Designer, I’ve had the privilege of leading dynamic teams and collaborating with cross
Branding and Packaging Design
The Ask
XYZ Solutions operates in a highly competitive market, providing innovative SAAS solutions to businesses of all sizes. With an increasing number of users accessing the internet through various devices such as smartphones, tablets, and desktops, the company realized the necessity of a website that seamlessly adapts to different screen sizes and resolutions. The existing website was not optimized for mobile users, resulting in a potential loss of leads and user engagement.
The Brand
Users faced a disjointed experience when transitioning from one device to another.
The Packaging
The lack of mobile optimization led to high bounce rates among users accessing the site from smartphones.
The Approach
Social First
Tailored media queries were incorporated to adjust styling and layout based on the device characteristics, ensuring an optimal viewing experience.
Responsive Brand
The design team adopted a mobile-first approach, ensuring that the website’s layout and functionality were optimized for smaller screens before being scaled up for larger devices.
Digital & Physical Packaging
A fluid grid system was implemented to create a flexible and proportionate layout that adjusts seamlessly to different screen sizes, maintaining visual consistency across devices.
